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Commercial Rotogravure Printing: From Automation to Flexible Packaging

Updated: Jan 14, 2023

Rotogravure printing is a versatile and widely used method that continues to evolve with new technologies, and it's a popular choice for packaging industry.


Commercial rotogravure printing, also known as gravure printing, is a method of printing that uses an engraved cylinder to transfer ink to the printing surface. It is widely used in the printing of magazines, newspapers, packaging materials, and other products. In recent years, there have been several trends in commercial rotogravure printing that have emerged.

  1. Increased automation: With the advancement of technology, commercial rotogravure printers are now equipped with more automated features. This includes the use of computer-controlled systems for ink density control, register control, and cylinder loading. This automation allows for faster and more efficient printing, as well as increased accuracy and consistency in the final printed product.

  2. Environmental concerns: As more and more companies are becoming aware of the environmental impact of their operations, there has been a growing trend towards the use of eco-friendly inks and printing methods. Some commercial rotogravure printers now use water-based inks, which are less toxic and more environmentally friendly than traditional solvent-based inks.

  3. Digital printing: The increasing popularity of digital printing has led to the development of digital rotogravure printing. This method uses digital imaging technology to create the engraved cylinder, rather than the traditional method of manually engraving it. This allows for faster and more efficient production of small print runs and the ability to easily make changes to the printed image.

  4. Quality control: With the growing competition in the printing industry, companies are increasingly focusing on quality control to ensure that the printed product meets the standards of their customers. Many commercial rotogravure printers now use advanced quality control systems to monitor and improve the print quality throughout the printing process.

  5. Flexible packaging: With the growing demand for packaging that is easy to use and store, flexible packaging has become a popular trend in the printing industry. This type of packaging is made from materials such as plastic film, which can be easily bent, folded or rolled. Rotogravure printing is widely used in the production of flexible packaging due to its high-quality print results and ability to handle a wide range of materials.

In conclusion, commercial rotogravure printing is a versatile and widely used printing method that continues to evolve with new trends and technologies. The increasing use of automation, eco-friendly inks, digital printing, and improved quality control are among the key trends that are shaping the future of this industry. Additionally, the growing demand for flexible packaging is also driving the use of rotogravure printing in the packaging industry.


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